THE ASK
The existing entrance needed to do more than welcome guests.
With a new facility on the horizon, the goal was to:
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Introduce visitors to what’s coming next
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Build excitement and understanding
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Encourage community participation and donations
The challenge: the current space felt dark, dated, and disconnected from that future vision.
What We Saw
An underutilized moment with high impact potential.
Instead of treating the entrance as circulation, we saw it as:
The first opportunity to shape perception, build context, and prompt action
Our Approach
We reframed the entrance as a pre-exhibit experience—guiding visitors from arrival to engagement.
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Create immediate wonder
A layered ceiling installation with butterflies and integrated lighting pulls visitors into the space. -
Let the environment tell the story
Natural materials and organic textures connect the space back to the Pavilion’s mission. -
Brighten and activate
Lighter finishes and backlit messaging transform a dark corridor into something open and legible. -
Guide movement with intention
The layout leads visitors deeper, building context before the main exhibits. -
Make participation visible
A redesigned donation moment shows progress and reinforces community involvement.
What We Delivered
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Entrance experience strategy
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Conceptual spatial design
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Environmental graphics direction
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Material and lighting approach
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Integrated messaging and donation touchpoint
The Outcome
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A more engaging and immersive first impression
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Clear communication of the Pavilion’s future vision
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Increased likelihood of visitor participation and donation
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Stronger alignment between space, story, and mission
Key Takeaways
When the future isn’t built yet, the space still can be.
